If you build it...you still need to bring people to it
Is there a lack of action on your website?
Many online entrepreneurs struggle with getting enough people to their website (and then when people do come, they disappear without so much as a hello!)
If you have a website ready to collect leads, you need a traffic strategy. The best strategy is spread out among the four main types, but most of us are only utilizing one...the one that's in our comfort zone.
So I encourage you to try something new from the resources on this page!
And if you DON'T yet have a website ready to collect leads, you can check out my done-for-you
Funnel In A Day service that starts with a funnel mapping strategy session!
Build Your Unique
Website Traffic Strategy
A well-rounded website traffic plan includes strategies in each of four pillars:
Organic Inbound (like SEO and social media)
Organic Outbound (like selling in the DMs)
Paid (like boosted posts and ads)
Borrowed (like collaboration and podcast guesting)
ORGANIC INBOUND
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Instagram Social Media Management
Say bye bye to Instagram overwhelm! No more keeping up with new updates, worrying about what to post, running out of content ideas & not seeing results despite your best efforts.
Delegate your Instagram to an expert who will enhance your Instagram presence, increase brand awareness, and help you grow an engaged online community.
Not ready to delegate it yet? We can teach you how to manage it yourself with ease!
I particularly like her Content Power Hour
Check out all Maria's services at: https://smsmediapr.leadpages.co/our-services/
Social Beginnings: Comprehensive
Say bye bye to Instagram overwhelm! No more keeping up with new updates, worrying about what to post, running out of content ideas & not seeing results despite your best efforts.
Delegate your Instagram to an expert who will enhance your Instagram presence, increase brand awareness, and help you grow an engaged online community.
Not ready to delegate it yet? We can teach you how to manage it yourself with ease!
I particularly like her Content Power Hour
Check out all Maria's services at: https://smsmediapr.leadpages.co/our-services/
Levee Road Studio Pinterest Courses and Tools
This is my favorite Pinterest resource and the course that I have followed religiously. There's a free Strategy Guide updated each year with the latest changes.
The course Pinterest Rank Boost 2.0 is the one I use. I also have the Scheduling Shortcuts [Hacks For The New Pinterest Algorithm] and I use the spreadsheet it comes with daily.
Then there's Canva tempaltes and pin description prompts and swipes.
See all the tool here: https://leveeroadstudio.podia.com/a/pbl9p
Social Media For Authors (TikTok, IG, etc.)
See all Shelby's great courses and resources for social media specifically for authors, especially her BookTok Blueprint! https://writers.shelbyleigh.co/af/176140716
BORROWED
Networking Groups
Being A Guest On Podcasts
How To Use Podcasts To Promote Yourself And Grow Your Business
Book on Networking In Person
If you want to overcome your fear of walking into a room where you don’t know anyone, then this is the most important message you will ever read.
Here’s why.
You’re just one click away from getting straight up tactics that improve your networking confidence and skill so you can increase your success in business.
How To Feel Comfortable, Confident, And Courageous at networking events by Lori Saitz
MarketAPeel Symposiums
Shannon Peel puts together amazing events around all sorts of themes. And if she doesn't have a theme for you, she'll create a symposium for your topic! She was calling them Summits but realized that other summits aren't offering nearly as much as she does.
Learn more at https://www.marketapeel.agency/apeeling-summits/?ref=carolyn
ORGANIC OUTBOUND
Cold DMs & Messages
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Cold Pitches
The YT channel Deya has a series of great videos about cold pitches starting with How To Write Cold Pitches, then How To Find The RIGHT People To Pitch, and finally Why Your Cold Pitches Are Being Ghosted
In fact, this whole playlist I Need Clients ASAP is great
Easy Button LinkedIn Lead Generation Set Up
From Holly Jean Jackson
Automating a system to find ideal clients and message them on LinkedIn with personal touches. Learn more by emailing info@hollyjeanjackson.com and tell her Carolyn sent you!
PAID
Amazon Ads
Mark Dawson is the go-to expert for ads for indie authors, and his site has a ton of other courses as well.
Check them out here: https://learn.selfpublishingformula.com/courses
Facebook Ads
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Promoted Posts
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