There are a LOT of products out there for your digital marketing and I've used almost all of them.
Here are the products I recommend that have the most function for the best cost!
All-In-One Platform: Idea Lab Growth Tools
These are SaaS software tools that combine a lot of functions in one place so you don't have to pay for a lot of different tools and everything communicates well.
Typically they include webpages, email marketing system, calendar booking, and course platforms.
A few you may have seen are Kartra, Kajabi, Go High Level, New Zenler, Hubspot, and even Squarespace is getting in on it.
The one I recommend is called Growth Tools for Idea Lab. This product is sold by a friend and collegue of mine, Suzanne Taylor-King. It is based on a GHL foundation and includes:
Pipeline to track opportunities
Social Media Scheduler
And it's only $49/mo or $997 for lifetime access. Most of these platforms are a minimum of $99/mo and go up as you get more leads. This is the best deal out there in my opinion.
If you need an email marketing system you may be led to believe that Mailchimp is a good starter one, but I recently did some reasearch and discovered that Mailchimp has been taking away functions and raising prices, making it one of the worst choices now.
Here is a video of how to set up a MailerLite account and start your email list!